It’s a new day in the advertising world. There are new technologies. Even a new economy. Success as a marketer is now determined by how quickly you can adapt. The average person sees over 3,000 ad images a day. Will your brand get noticed today or get lost in the brain clutter of the minds of consumers? We are dedicated to helping good people do more of the good things they do. Whether you are a public facility looking for a new and effective outlet to increase yourprogram participation with your members and local community or a small or corporate business, Monitor Productions Inc is here to help.
Why does this work?
We increase participation at each of our facilities by communicating info to people in a way that they want to be communicated with.
Compare our method to these:
Newspaper and the Yellow Book are down 50% in the past five years because Google can present the same info quickly and precisely.
Radio is losing momentum as an outlet because it faces growing competition from Sirius XM, Pandora, and Spotify. These online services allow people to get what they want with less commercials.
Cable TV has its limitations because people can simply get up and do something else when a commercial break comes on. Not to mention, it must compete with Netflix, Hulu, and Amazon Prime – all of which allow people to get what they want with less advertising.
These methods all allow people to opt out of the ad experience.
So what do you do?
The solution is simple: not give people the ability to opt out. This is what we do, and it is called the out of home market.
They don’t control the ad experience, and they get the info in a way they don’t object to.